It was hatched in 1991 as a spark for a city that'd long been left for dead. It was born of a nod to the
backbone that made this place unlike any other. It was built with a forearm, a hammer and a shop hat
on a silhouette that stood ready to strike. It wasn't just a logo. It was a piece that paid a bit of respect
to any industry that made America great and a direct link back to the city that fueled it. It's not a logo that
was made in a minute. It's not a mark that was made overseas. It's not a brand that was made in jest.
It's Made In Detroit and for 20 years it has been the singular symbol for a city that's not about to quit.
And like a city that's spent the good part of half a century with its back against the wall, in 2005
Made In Detroit found itself pinned against some tough times of its own. Bought out of bankruptcy
before another Detroit legend could head to dust, Made In Detroit's been refueled by Kid Rock
and flown as a flag in t-shirt form on stages all over the world. It's no wonder that an artist who
stands for Detroit wouldn't stand by when another bit of his city was taken down.
Today, Made In Detroit is more than a Kid Rock brand, it's the official mark of a movement
that belongs to all of us. Born to represent, this is MADE IN DETROIT.