THE OG'S SINCE 1991
Best Sellers
The Story Behind The Design
Detroit has always been bigger than its borders. Built by those who put the world on wheels and those who came chasing the American Dream, its spirit lives far beyond this city. You don't have to be born here to carry it.
Giving Back
Our goal has always been: reinstill pride in Detroit, create jobs in our home state, and donate a portion of our profits to local charities whenever possible.
90'S OG - LIMITED RUN
Original Since 1991
MID Original Shirt
Regular price
From $26.00 USD
Original Since 2006
Ladies MID Rosie V-Neck
Regular price
From $30.00 USD
Est. 2005
Shifter Hoodie
Regular price
From $55.00 USD
MID Design | Est. 1991
The original Detroit design, crafted in a loft above Eastern Market in 1991.
Shifter Design | Est. 2005
Our second design, created over 20 years ago. Inspired by Detroit’s muscle car legacy.
Rosie Design | Est. 2006
Our first women’s design—born 20 years ago. A tribute to the women who stepped up, took the tough jobs, and kept Detroit moving.
HATS
Truckers, snapbacks, beanies, and more
Our Story
Crafted in a loft above Eastern Market in 1991...
