limited edition: detroit sports fans
Boulevard of Broken Dreams
NEW
Boulevard of Broken Dreams Shirts
Regular price
From $28.00 USD
NEW
Boulevard of Broken Dreams Hoodies
Regular price
From $50.00 USD
Built In Detroit, Worn For Generations.
Our logo represents the men and women who came to Detroit chasing opportunity. They built more than cars—they built a city, a legacy, and the American Dream.
Giving Back
Our goal has always been: reinstill pride in Detroit, create jobs in our home state, and donate a portion of our profits to local charities whenever possible.
Best Sellers
90'S OG - LIMITED RUN
Men's Black Detroit Denim Jackets
Regular price
From $110.00 USD
Original Since 1991
MID Original Shirt
Regular price
From $26.00 USD
Original Since 2006
Ladies MID Rosie V-Neck
Regular price
From $30.00 USD
Est. 2005
Shifter Hoodie
Regular price
From $55.00 USD
MID Design | Est. 1991
The original Detroit design, crafted in a loft above Eastern Market in 1991.
Shifter Design | Est. 2005
Our second design, created over 20 years ago. Inspired by Detroit’s muscle car legacy.
Rosie Design | Est. 2006
Our first women’s design—born 20 years ago. A tribute to the women who stepped up, took the tough jobs, and kept Detroit moving.
HATS
Truckers, snapbacks, beanies, and more
Our Story
Crafted in a loft above Eastern Market in 1991...
