1991 Built Tough Collection

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1991 Built Tough Crewnecks 1991 Built Tough Crewnecks
1991 Built Tough Crewnecks
NEW

1991 Built Tough Crewnecks

From $40.00
1991 Built Tough Made in Detroit heritage apparel design 1991 Built Tough Made in Detroit heritage apparel design
1991 Built Tough Made in Detroit heritage apparel design
NEW

Ladies 1991 Built Tough Zip Up

From $60.00
1991 Built Tough Made in Detroit heritage apparel design 1991 Built Tough Made in Detroit heritage apparel design
1991 Built Tough Made in Detroit heritage apparel design
NEW

1991 Built Tough Zip Up

From $60.00
1991 Built Tough Made in Detroit heritage apparel design 1991 Built Tough Made in Detroit heritage apparel design
1991 Built Tough Made in Detroit heritage apparel design
NEW

1991 Built Tough Black Frost Henley

From $35.00
1991 Built Tough Military Green Thermal 1991 Built Tough Military Green Thermal
1991 Built Tough Military Green Thermal

1991 Built Tough Military Green Thermal

From $40.00
1991 Built Tough Shirts 1991 Built Tough Shirts
1991 Built Tough Shirts

1991 Built Tough Shirts

From $19.91
Icon City Shirts Icon City Shirts
Icon City Shirts
ORIGINAL SINCE 2011

Icon City Shirts

From $19.91
Shifter Royal Shirt Shifter Royal Shirt
Shifter Royal Shirt

Shifter Royal Shirt

From $19.91
Ladies Shifter Royal Shirt Ladies Shifter Royal Shirt
Ladies Shifter Royal Shirt

Ladies Shifter Royal Shirt

From $19.91
MID Sport Grey Shirt MID Sport Grey Shirt
MID Sport Grey Shirt

MID Sport Grey Shirt

From $19.91
MID Antique Red Shirt MID Antique Red Shirt
MID Antique Red Shirt

MID Antique Red Shirt

From $19.91
Ladies MID Dark Heather Shirt Ladies MID Dark Heather Shirt
Ladies MID Dark Heather Shirt

Ladies MID Dark Heather Shirt

From $19.91
Ladies Rose Gold Shifter Shirt Ladies Rose Gold Shifter Shirt
Ladies Rose Gold Shifter Shirt

Ladies Rose Gold Shifter Shirt

From $19.91
Ladies MID Red Shirt Ladies MID Red Shirt
Ladies MID Red Shirt

Ladies MID Red Shirt

From $19.91
MID Stainless Steel Spatula MID Stainless Steel Spatula
MID Stainless Steel Spatula
Save $20.09

MID Stainless Steel Spatula

$19.91 $40.00
MID Camo Fitted Hat MID Camo Fitted Hat
MID Camo Fitted Hat
Save $20.09

MID Camo Fitted Hat

$19.91 $40.00

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Featured Products

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Shifter Grey Liquid Zip Up Jacket Shifter Grey Liquid Zip Up Jacket
Shifter Grey Liquid Zip Up Jacket
LIMITED EDITION

Shifter Grey Liquid Zip Up Jacket

From $70.00
Motor City Girl Long Sleeve Navy Frost Tunic Motor City Girl Long Sleeve Navy Frost Tunic
Motor City Girl Long Sleeve Navy Frost Tunic

Motor City Girl Long Sleeve Navy Frost Tunic

From $30.00
Detroit Black Layered Hoodie Detroit Black Layered Hoodie
Detroit Black Layered Hoodie
NEW

Detroit Black Layered Hoodie

From $69.00
Ladies Rosie Long Sleeve Black Frost Tunic Ladies Rosie Long Sleeve Black Frost Tunic
Ladies Rosie Long Sleeve Black Frost Tunic

Ladies Rosie Long Sleeve Black Frost Tunic

From $30.00
New Era Grey Detroit Tail Script Thermal New Era Grey Detroit Tail Script Thermal
New Era Grey Detroit Tail Script Thermal

New Era Grey Detroit Tail Script Thermal

From $45.00
New Era Black Thermals New Era Black Thermals
New Era Black Thermals
NEW

New Era Black Thermals

From $45.00
1991 Built Tough Military Green Thermal 1991 Built Tough Military Green Thermal
1991 Built Tough Military Green Thermal

1991 Built Tough Military Green Thermal

From $40.00
Navy MID'stressed Thermals Navy MID'stressed Thermals
Navy MID'stressed Thermals
NEW

Navy MID'stressed Thermals

From $40.00

THE ORIGINAL DETROIT BRAND, SINCE 1991.

Accessories

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Rosie the Riveter/Motor City Girl Mug Rosie the Riveter/Motor City Girl Mug
Rosie the Riveter/Motor City Girl Mug

Rosie the Riveter/Motor City Girl Mug

$12.00
MID/Shifter Can Koozies MID/Shifter Can Koozies
MID/Shifter Can Koozies

MID/Shifter Can Koozies

$4.00
MID Circle 20oz Stainless Tumbler MID Circle 20oz Stainless Tumbler
MID Circle 20oz Stainless Tumbler
Save $10.00

MID Circle 20oz Stainless Tumbler

$25.00 $35.00
SHIFTER Decals - 6" x 6" SHIFTER Decals - 6" x 6"
SHIFTER Decals - 6" x 6"

SHIFTER Decals - 6" x 6"

$6.00
+2
MID Circle/Shifter Coffee Mug MID Circle/Shifter Coffee Mug
MID Circle/Shifter Coffee Mug

MID Circle/Shifter Coffee Mug

$12.00
Rosie Dual Compartment Crossbody Rosie Dual Compartment Crossbody
Rosie Dual Compartment Crossbody

Rosie Dual Compartment Crossbody

$30.00
Circle Can Glass Circle Can Glass
Circle Can Glass

Circle Can Glass

$10.00
Recycled Tire Coaster Sets Recycled Tire Coaster Sets
Recycled Tire Coaster Sets

Recycled Tire Coaster Sets

$16.00
Shifter Pint Glasses Shifter Pint Glasses
Shifter Pint Glasses

Shifter Pint Glasses

From $12.00
Bottle Opener Key Chains Bottle Opener Key Chains
Bottle Opener Key Chains

Bottle Opener Key Chains

$6.00
MID 4" Stickers MID 4" Stickers
MID 4" Stickers

MID 4" Stickers

$2.00
+6
MID Wrapping Paper MID Wrapping Paper
MID Wrapping Paper
🎄 HOLIDAY

MID Wrapping Paper

From $2.99
License Plate Frame Cover License Plate Frame Cover
License Plate Frame Cover

License Plate Frame Cover

$6.00
MID Sherpa Plush Blanket MID Sherpa Plush Blanket
MID Sherpa Plush Blanket
Sold out

MID Sherpa Plush Blanket

$55.00
Shifter Can Koozies Shifter Can Koozies
Shifter Can Koozies

Shifter Can Koozies

$4.00
Helmet Skull Sticker Helmet Skull Sticker
Helmet Skull Sticker

Helmet Skull Sticker

$2.00

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Hats

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New Era Grit Knit Pom Beanie New Era Grit Knit Pom Beanie
New Era Grit Knit Pom Beanie

New Era Grit Knit Pom Beanie

$35.00
MID Black Cuff Beanie MID Black Cuff Beanie
MID Black Cuff Beanie

MID Black Cuff Beanie

$27.00
Grit Knit Beanies Grit Knit Beanies
Grit Knit Beanies

Grit Knit Beanies

$26.00
New Era Detroit Faux Fur Pom Beanie New Era Detroit Faux Fur Pom Beanie
New Era Detroit Faux Fur Pom Beanie
Sold out

New Era Detroit Faux Fur Pom Beanie

$30.00
Shifter Cuff Beanie Shifter Cuff Beanie
Shifter Cuff Beanie

Shifter Cuff Beanie

$27.00
Detroit Tail Script Navy Cuff Beanie Detroit Tail Script Navy Cuff Beanie
Detroit Tail Script Navy Cuff Beanie

Detroit Tail Script Navy Cuff Beanie

$27.00

More Collections

Men's Black Detroit Denim Jackets
Men's Black Detroit Denim Jackets
Men's Black Detroit Denim Jackets
Men's Black Detroit Denim Jackets
Men's Black Detroit Denim Jackets
Men's Black Detroit Denim Jackets
Men's Black Detroit Denim Jackets
Men's Black Detroit Denim Jackets

Men's Black Detroit Denim Jackets

View full details
$110.00
Color:
Black/Orange
Size
In stock

Our Story

Crafted in a loft above Eastern Market in 1991, a Detroit legend was born...

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